Twist Broadband
Industry
Telecommunications
Services Provided
Brand Strategy
Brand Identity Design
Web Design
Web Development
Site Content Strategy
The Challenge
Develop a distinctive brand identity for a new broadband company launching in Silicon Valley, Twist. The branding and website should reinforce Twist’s positioning as a fresh alternative to traditional internet providers. Partner with Twist team to build out an effective buy-flow experience.
Twist set out to disrupt the internet landscape, challenging the dominance of legacy cable companies. The brand needed to embody choice, freedom, and connectivity while feeling reliable, essential, and uniquely different.
Our Solution
For the logo, we designed elongated corners and connected letters to convey speed and fluidity. The Twist "i" icon serves as a distinct, memorable element, reinforcing the brand name. The color palette leans into teal and purple (shades not owned by competitors) that represent both trustworthiness and a fresh perspective. The website extends these principles, ensuring an intuitive and engaging experience that reflects Twist’s mission to redefine internet freedom.
