CENTRA
Industry
Data Center, Digital Infrastructure, and Telecommunications
Services Provided
Brand Strategy
Brand Identity Design
Brand Naming
Web Design
Web Development
Site Content Strategy
Sales Enablement
The Challenge
Re-brand former Deep Edge Technology to CENTRA through a strategic naming exercise. Develop a distinctive brand identity for CENTRA that enhances its market presence and communicates its role in the digital infrastructure landscape.
Our brief was to position CENTRA as a neutral interconnect hub that not only facilitates connections but also propels businesses forward.
Our Solution
We incorporated symbols that embody CENTRA’s core values of neutrality and business propulsion. The design elements were carefully crafted to evoke a sense of connection and progress, while also hinting at the tangible environments CENTRA offers its clients.
